About us
Same kitchen. New name.
For years you knew us as Masbia UK. Today we're Indulge. The kitchen is the same, the team is the same, and so is the food — only the name and the presentation have moved on.
Why the change?
Over the years our orders changed. Fewer everyday trays, more simchas, gifts and tables people wanted to photograph. The name Masbia didn't say that any more.
Indulge does. It's the same cooks, the same drivers and the same people answering the phone on 020 8800 7469. If you've ordered from us before, nothing about how you order has changed.
What we're known for
The arrangements.
Sixty-one designs, every one hand-carved and built in our kitchen on the day. They're what most people first hear about us for — sent to a new mother, a hospital bed, a client or a chasunah table. Add a card and we'll print it and put it right beside the arrangement.
See the arrangementsStrictly kosher, made fresh in London.
Everything is made in our own kitchen under supervision, and delivered across the UK or ready to collect.